Troy Parkins grew up loving science. As a kid, playing with petri dishes, microscopes, Bunsen burners, & test tubes helped prepare him with the necessary skills to graduate from the University of California, Davis with a degree in Molecular Genetics.
While at UC Davis, he took a life-changing job as the Science Reporter, at the California Aggie campus newspaper. He soon realized that translating science, & medical jargon into plain English that people could understand was his love, more so than extracting fruit fly DNA in the lab.
Excited to hone his skills, he went to Stanford University & got a graduate degree in Journalism/Mass Communication. He was the Science Editor for the Stanford Daily, & wrote for the Peninsula Times Tribune.
After Stanford, he traveled across the country to work as a Medical Writer for the National Institutes of Health (NIH). There he met "rock star researchers," & wrote about cutting edge cancer & neurological research.
Troy then took another life-changing job. He joined a small company named America Online, to start up their Health Channel. This was his start into the digital world, & he has been addicted ever since. He had various positions in his 12+ years at AOL; running Content, Technology, & Operations Departments. Troy got to do things from overseeing Fantasy Baseball sports content to chasing hackers.
Post AOL, Troy again changed directions, & took another life-changing job. He wanted to open a 'brick-&-mortar' business, so he opened 3 small donut/coffee shops in the Northern Virginia area. His shops made custom-made-to-order donuts.
After getting tired of working 21 hours a day, Troy decided to go into the emerging field of Social Media, then returned to NIH to lead up how they could go from the 19th Century (mailing brochures) to the 21st Century (posting them online, & promoting via Social Media). He helped with digital & Social Media strategies.
Then another life-changing opportunity knocked on Troy's door. He joined a TV media company, Barrington Broadcasting, to work with TV stations on their digital presence, both on the sales & content sides. Troy worked directly with newsroom staff to produce compelling content/Social Media presence, & sales executives pitching digital solutions to merchants. Troy worked with digital sales teams to increase digital revenue, & newsroom to increase page views & engagement. In 2013, he got the opportunity to deliver a presentation at Social Media Week in Chicago on a concept called Content 2.0, which was used to increase station digital & social media presence.
In 2014, Troy joined Supplemental Oxygen Digital, as a co-founder, to provide digital solutions for media companies & SMBs. He is excited to bring all his previous experience to the table, & help small business owners.
When not cracking the digital code, he can be found on the poker table, cracking tells & bluffs. As an avid traveler he has seen the Great Wall of China, the Taj Mahal, & the tallest Paul Bunyan statue. He has run with the bulls in Pamplona, & walked with the ducks in Memphis. He hopes one day to play golf on the Moon while drinking Tang.